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5 ways your LinkedIn Profile can show your best self to recruiters and hiring managers
We are all experiencing unprecedented times with a large percentage of the APAC industries asking employees to work from home. Unfortunately we are seeing wage cuts and a rising number of redundancies.
However, it’s not all doom and gloom. ‘This too shall pass’ and even in this time of unfathomable uncertainty there are still great jobs that need to be filled in the market.
So why not flip the script and use this space and time to reflect and re-evaluate personal and professional goals. Updating your LinkedIn profile will help in this reflection process and provide you with a platform to put forward your best self. And with upwards of 80% of recruiters and hiring managers using LinkedIn to complement their talent acquisition strategy you’ll be ensuring you stand out from the crowd.
1. Profile Picture – choose a picture that makes you look approachable by looking straight into the camera and smiling with teeth. Your profile picture connects you to the enquirer and is a great compliment to your professional history. For more helpful tips check this out https://buffer.com/library/best-profile-picture-science-research-psychology
2. Customize your headline and profile background - LinkedIn assigns both of them automatically: your latest position fills in your headline, and a blue background that looks like a constellation is set to anyone that doesn't create their own. While this may be all you need, having a specific, eye-catching headline and background can attract recruiters to your profile. If you don’t have a business logo you can engage services like Unsplash which have fantastic library’s of high quality pictures that reflect who you are. https://unsplash.com
3. Make your summary short and enticing – it is really important to have a well-thought-out-and succinct summary on LinkedIn. Tell your story. The success of a business has been found to not be a result of the skills set the team bring but the culture that exists within the team. Employers know the value of a good team member and so in telling your story in your summary you are giving enquirers glimpse into who you are. When you are writing your summary use this as a process that can help you evaluate your future goals.
4. Showcase your portfolio - Include any professional highlights you’ve achieved e.g. speaking engagements, panel member, published work
5. Display and Provide Recommendations – Connect with your network for recommendations to highlight on your profile and vouch for others on theirs. This may seem daunting for some however if you look at others profiles and it’s becoming standard practise. Write a general email that explains you are looking for recommendations for your LinkedIn page.
e.g.
STRICTLY PRIVATE & CONFIDENTIAL
Dear {FirstName}
I hope this email finds you well.
I am in the process of updating my LinkedIn profile and am seeking some retrospective feedback to potentially use as recommendations.
I was wondering if you would be willing to share your thoughts on your past experience and engagement with me.
It does not need to be lengthy at all, just short and succinct will be very much appreciated.
All the best.
(Your name)
{JobTitle}
{Email}
{Mobile}
We hope this helps. If you have any questions at all please don’t hesitate to give our team a call on +61411863333.
Take care and stay well.
Lineage Group.
